The EnterCY project aims at developing an integrated virtual and augmented reality platform utilizing cutting-edge Information and Communication Technologies (ICT) for promoting Cyprus as an attractive destination by:
- informing and educating potential visitors about the rich cultural heritage, variety of activities and wealth of sightseeing locations of Cyprus through a spatio-temporal virtual (VR) exploration before their visit.
- Enhancing tourists experience and satisfaction by providing visual and audio guidance, navigation, as well as entertaining and learning by storytelling through augmented reality (AR) with location-awareness during their visit in both indoor and outdoor sites.
- Offering an after-visit experience through immersive reality (IR) technologies, by providing tourists with a personal 360° video of their on-site tour after their visit as a memento.
- Allowing tourists to share their experience in real-time through the platform integration with social media.
In all stages of the EnterCY platform, personalization will be employed for presenting the tourists with information and suggestions tailored to their personal interests and needs.
CyRIC as one of the SMEs representing the business strand of the project, aims to commercialise the EnterCY platform and application by designing and implementing the EnterCY market strategy, targeting the Global branding and commercialisation of the EnterCY product. Furthermore, CyRIC participates in some of the technical WPs, responsible for the development of some software components as well as the testing and validation of the EnterCY platform and its services.